Twitter is the social media site that pioneered account verification. It mainly launched this function to ascertain the authenticity of user accounts that are likely to be subject to parody and fake user accounts that try to trick other users into believing they are real ones.
Verified Twitter accounts have a blue badge with a white check mark inside and it is positioned right next to the username.
When Twitter launched the account verification functionality in 2009, only user accounts that are highly of public interest were verifiable and accounts were verified on requests. But a few years down the road, Twitter put an end to verifying accounts on user request and started doing it behind the scene based on in-house discretion. There were rumours that the former verification process was put to an end because of increasing numbers of new and ‘non-worthy (spam, parody, etc.) accounts’ requesting verification.
User accounts that are highly of public interest include those of ‘public figures and organisations in music, TV, film, fashion, government, politics, religion, journalism, media, sports, business and other key areas of interest, according to Bryan Clark, a reporter at The Next Web.
But apart from the need to determine the authenticity of user accounts, there is another trend among users for verifying accounts.
Many users attribute verified accounts to affluence. For these category of users, verified accounts show high social status and class, it is not just about confirming the authenticity of accounts. It is very likely that this is because Twitter had mostly been verifying user accounts of high public interest, like those of celebrities and top government officials.
Twitter recently changed its policy on verified accounts. The new policy makes verified accounts less a symbol of high social status and class.
‘We want to make it even easier for people to find creators and influencers on Twitter so it makes sense for us to let people apply for verification,’ Twitter’s vice president of user services Tina Bhatnagar.
If you are going to like to verify your Twitter account too, visit Twitter’s help centre.