Mobile throwback: The comeback of Nokia 3310


In 2016, when Pekka Rantala, former CEO of Rovio Entertainment, became the Chief Marketing Officer at HMD, a Finnish company that develops smartphones and tablets, and owns the right to sell all types of ‘Nokia’ branded phones and tablets, he promised that the Nokia brand will ‘rise again’. Indeed, the Nokia brand is back again in an elegant and innovative style.

Yesterday, February 26, ahead of the start of the Mobile World Congress tech show in Barcelona, HMD announced the relaunch of Nokia 3310, one of Nokia’s feature phone bestsellers, according to report.

The Nokia 3310 feature phone is reputed as the first mass-market mobile phone and there is a massive amount of nostalgia and affection for it.

The major advantage of the new Nokia 3310 over high-end mobile phones like smartphones is its battery life. HMD announced that the phone delivers up to 31-day standby time and 22-hour talk time. It also comes with the modern version of the classic game Snake installed.

But as a feature phone, the new Nokia 3310 will only be able to provide limited internet facilities. It runs a 2.5G connectivity network, this means it will have a slower data speed compared to 3G or 4G.

This new nifty Nokia mobile phone will still be called Nokia 3310, but it runs Nokia’s Series 30+ software, has a 2.4-inch QVGA display, a 2-megapixel camera, and surprisingly a microSD slot. Unlike the old Nokia 3310, the new variant is quite smaller, thinner and lighter. It is also more colourful this time, with glossy yellow and red, and matte grey and dark blue colour variants available. And you will still be able to tell at a glance that it is a Nokia phone, like the good, old days.

HMD plans to make the new Nokia 3310 variant available at launch and throughout the second quarter (Q2) of 2017 for €49 ($52), according to report.

Arto Nummela, HMD’s CEO, told international journalists that:

‘It’s almost like a digital detox or a holiday phone.

‘If you want to switch off to an extent but you still need to have a [mobile] lifeline, it’s a brilliant solution.

‘Why wouldn’t you buy this like candy? If you see this hanging on the shelf at the checkout in a [see-through] package, then you’d just buy it as an accessory.’

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