THE NEWSGHOST, NIGERIA – I looked up America’s Peace Corps on Google search, after looking at the website of Nigeria’s Peace Corps. It was when I heard that Nigeria has established a Peace Corps that I recalled that America had established one before.
The United States of America (USA) established the first ever Peace Corps organisation in the world in 1961, following an executive order issued by President John F. Kennedy. Nigeria is the second country to establish one.
It is a very great idea that Nigeria is establishing a Peace Corps but already the corps is falling short. One of its biggest shortfalls is its logo. It was impossible to not notice the sharp contrast in the logo of both country’s Peace Corps.
The logo of America’s Peace Corps has a white silhouette of a dove (which is a universal symbol of peace) and white and red ribbons (symbolising America’s national flag colour) inside a dark blue circle. One of the most simple and beautiful logos I have ever seen.
On the other hand, Nigeria’s Peace Corps logo has a torch with a red flame and an open book in the center of a wreath with a ribbon at the foot inside a circle with green, yellow and red vertical stripes. None of the elements inside this logo symbolises peace as much as the dove in America’s Peace Corps logo.
Nigeria’s Peace Corps logo should have adopted the same type of elements in America’s Peace Corps logo, just the dove, the flag and the circle.
We launched a Twitter poll to find out from the public if there is any need to rebrand the logo of the Peace Corps of Nigeria. We have about four votes so far now and all of them vote ‘Yes’.
Do you also think there is any need to rebrand the logo of Nigeria’s Peace Corps?
We got 5 votes at the end of our poll and all 5 respondents voted ‘Yes’.